THESSALONIKI PHOTOGRAPHY MUSEUM
Branding, Identity, Museum
Seated in Thessaloniki's port, it is the only greek museum dedicated to the art of photography. With important initiatives regarding greek photography, it is responsible for an international biannual festival. Entering a new era, we proposed a new identity focused in dynamic logo, inspired by the light and the changing frame through each photographic eye. The logo forms the frame, constantly changing its shape and thus creating a communication less static and more interactive, following the way modern photography evolves.