ÈLEON
Extra Virgin Olive OilBranding, Packaging, Illustration
Eleon Estate is a small family business from Chalkidiki, in Northern Greece. Their olive grove is well known for producing a world class extra virgin olive oil. Also, in small quantities they produce a more spicy extra virgin olive oil from early harvested olives and a supreme quality olive oil of very low accidity (less than 0.3%)
Since the product was aiming for foreign markets, we had to create a package that would fuse greek identity with a modern “western” approach. We chose to design a minimalistic but intriguing bottle inspired by the simplicity and style of greek “hellenistic” tradition. The use of typography was also an homage to ancient greek texts but with a modern twist. The final product resembles what we call “classic” contemporary design.
