Greenline Extra Virgin Olive Oil
Branding, Packaging, Illustration
Greenline is a leading chemical raw materials importer and distribution company in Northern Greece with more than 30 years of experience at the industrial sector. At the same time the company has retained its family business core and its professional but friendly approach towards its clients. They asked us to redesign their visual identity in order to become more relevant to their present and future activities, to communicate their professional B2B business in the digital world but keeping their down to earth family approach.
We designed a logo with a clear geometric character, that displays the core of their business trade activities, that of import and distribution of chemical raw materials. At the same time the green color and its hues became our base on expressing the company’s approach to sustainability and the shape of the first and last letter become part of the invisible line that Greenline creates in the B2B sector.