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KIGO Japan

Branding, Packaging, Web Design
EN | GR

Kigo, 季語, means 'season word' in japanese. It is used in the traditional Japanese haiku poetry, to provide economy of expression and indication of the season the poem verses reference. Likewise, we designed the identity, packaging and e-shop of japanese food brand Kigo. Our concept was based on japanese aesthetics of wabi shabi. shibui and yugen. We used interesting paper textures, clean typography and japanese minimalism along with traditional elements of japan to express the values and reflect the premium quality of Kigo products and services.